About Us
Menu Science, or Menu Engineering as it’s also called, is the process of developing a brand or venue bespoke menu, taking all relevant variables into consideration, to maximise the experience for the customer and profitability for the operator.
Science meets art
The term ‘menu’ covers a range of different means of communicating your food and drink offering to your customer. This could be a printed menu handed to the guest on arrival, an order and pay at table menu, a printed or digital menu board, a drive-through menu or a website menu. Each of these menus have different customer interaction dynamics and these factors should be taken into consideration when creating the perfect menu.
Meet the Menu Scientist
Claire Scullion heads up the Menu Scientist team and brings their range of skills sets together from research, design, creative, project management and collaboration.
“I began looking in greater detail at the art of menu science in 2012 while working with Whitbread’s restaurants. Realising it was possible to make a tangible difference to the profitability of a menu based purely on its design, began a love of behavioural science and striving to understand the way consumers navigate their restaurant journey. The menu plays a significant role in this journey and not only do the restaurants see the obvious benefits, but customers also receive a better overall experience when more time and thought is afforded to the menu.
I work with a very talented team and together we get great results for our clients.”
What our clients say…
“The menu scientist report was one of the best investments I made for our Spring summer menu success. The report provided key insights and feedback on how to improve our menus from a conceptual, commercial and guest centric point of view. Along with the eye tracking analysis this provided the marketing and design teams with real time guest feedback to further enhance, develop and increase spend per head on our menus.”
— Nicci Clarke, Punch Pubs
“We received very professional and helpful guidance from Claire and the team with our recent menu revamp for the Tiptree Tea Rooms. Our thoughts and ideas were valued throughout the process and we were impressed with their expertise and knowledge in this particular field. The team at Tiptree would not hesitate to recommend their services to anyone in the future.”